Today’s consumers want to feel like they’re in a reciprocal relationship with brands. It’s no longer just about customers handing over money for a product; they expect businesses to provide helpful information, discounts, offers, and—most of all Gratitude for their Patronage.
It takes effort to create a thought-provoking copy that gets read and delivers results,
but the benefits are invaluable to your business.
- 80% of customers appreciate learning more about companies through custom content (DemandMetric)
- 78% of consumers perceive relationships with companies that use custom content (DemandMetric)
- 72% of Twitter followers are more likely to make a purchase after following a brand (Twitter)
- 70% of customers feel closer to a company because of content marketing (DemandMetric)
- Companies that create 15 blog posts per month also average 1,200 new leads per month (Hubspot)
When you provide valuable, engaging, and comprehensive content, you’re doing more than just holding your customers’ attention; you’re building brand loyalty, relationships, and your customer base. And that’s a powerful way to grow your business.
See how the Connectivity of Video Marketing, & Video Email Boost Your Bottom Line!
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